The Colorwave Collection by Noritake: A Customer Favorite for Over 25 Years

The Colorwave collection by Noritake has been a top-selling dinnerware collection for over 25 years, offering customers a diverse range of shapes and colors to create unique table settings. Designed with the customer in mind, the Colorwave collection aims to provide a wide array of options, allowing individuals to build their own personalized dining experience.

The collection features four distinct dinnerware place setting shapes: Coupe, Rim, Curve, and Square. Each place setting includes a dinner plate, a salad plate, a bowl, and a mug, providing a comprehensive dining experience. Multiple set options are available, including 12-piece, 16-piece, 20-piece, and 24-piece sets, catering to various lifestyles and needs. Additionally, items can be purchased individually, facilitating easy mixing and matching of colors and shapes.

With over 20 items available per color, the Colorwave collection offers something for every aspect of the dining experience, from meal preparation and cooking to serving, dining, storage, and easy cleanup. The dinnerware is made of fine stoneware that is both microwave and dishwasher safe, ensuring convenience and durability.

Noritake's commitment to quality and innovation has made the company an international success over the past century. Established in 1904, Noritake began as a trading company in New York, importing chinaware and other gift items. In 1904, the forerunner of the Noritake Company was established in the village of Noritake, Japan, with the goal of creating western-style dinnerware for export.

The early Noritake dinnerware plates were primarily hand-painted, often with liberal applications of gold. However, by the early 1920s, Noritake introduced assembly line techniques, allowing for mass production of high-quality, yet affordable dinnerware. Over the decades, the company continued to perfect its production capabilities and expand to markets worldwide.

Today, Noritake is an acknowledged leader in tableware manufacturing and marketing, with subsidiaries, factories, and affiliates around the world. The company's products are sold to customers in over 100 countries and are used in hotels, restaurants, and airlines worldwide, continuing the Noritake tradition of distinctive designs, innovative technology, and superior product quality.

The Colorwave collection by Noritake offers classic and durable everyday stoneware, with a casual and comfortable feel in fashion-forward colors. The wide assortment of accent pieces available makes the Colorwave collection fun for everyday use, allowing customers to mix and match with other great Colorwave colors. Noritake's world-famous quality, value, and design are evident in the Colorwave collection, making it a customer favorite for over a quarter-century.

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